Laifen, a fast-growing brand known for its innovative hairdryers, had already established a presence in the US and parts of Europe. However, this was the first time the company invested in creating dedicated branding films for international markets. With ambitions to strengthen its global positioning, Laifen set out to launch a campaign that would introduce the Laifen Hairdryer as both a desirable product and a meaningful gift.
What We Did
To bring Laifen’s vision to life, we developed three distinct campaign films. Each film was built around the theme of giving and receiving—capturing the emotional value of the product beyond its functionality. The content was then carefully adapted and formatted to ensure optimization across multiple digital platforms, making the campaign both versatile and channel-specific.
Outcome
Laifen received three unique campaign films, each tailored to different digital formats, giving the brand flexibility to advertise across a wide range of online channels. The optimized content strengthened brand awareness in new markets and provided Laifen with a strong foundation for its European expansion. This marked an important milestone: their very first global campaign to support international growth.